Author Archive

Designing Content for the Apprehensive Consumer

Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading »

Fritz Speaks at World IA Day

EK Senior Analyst Maddie Fritz will be speaking at the World IA Day DC conference on February 22 in Washington, D.C. at General Assembly. Throughout her tenure at EK, Fritz has worked alongside a variety of clients to streamline and … Continue reading »

Using Facets to Find Unstructured Content

What does ‘faceted navigation’ mean to you? For web-savvy individuals, it’s a search experience similar to that which you would find on Amazon. Facets primarily allow an individual to quickly sort through large amounts of information to locate a single … Continue reading »

The 5 Key Components of a Semantic Search Experience

Semantic Search extends meaning and context to your otherwise run-of-the-mill search results. This future-ready phase of search seeks to apply machine-driven understanding of user intent, query context, and the relationships between words. We broke down the primary elements that make … Continue reading »