Content & Brand Strategy

IT Support Implementation for a Large Federal Bank

The Challenge A large federal bank managing over $100 billion worth of assets realized that their employees were unable to effectively do their job because they had to sort through copious amounts of content stored across multiple repositories. Specifically, the … Continue reading »

System Migration and Enterprise Search Design Powered by Enterprise Taxonomy, Automated Tagging, and Content Governance

The Challenge Staff at a US-based investment and insurance company were spending extraneous amounts of time finding information through the organization’s search experience. Users had been instructed to interact with search in specific ways (which filters to use, how to … Continue reading »

Headless CMS in Action: Understanding What it is, and How it can be Used in Your Organization

EK’s Technology Solutions Practice Lead, Rebecca Wyatt, will facilitate a discussion between a panel of global experts with a wide variety of experiences implementing headless content management systems. The panel will focus on defining headless CMS, discussing its various uses, … Continue reading »

Structuring Unstructured Content: The Power of Knowledge Graphs and Content Deconstruction

Unstructured content is ubiquitous in today’s business environment. In fact, the IDC estimates that 80% of the world’s data will be unstructured by 2025, with many organizations already at that volume. Every organization possesses libraries, shared drives, and content management … Continue reading »

Designing Content for the Apprehensive Consumer

Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading »

Content Silos: Causes, Problems, and Solutions

Organizations are producing exponentially more content than ever before. In most businesses today, every employee is a content creator which has led to multiple, uncoordinated content management systems (CMS). Siloed systems cause content management issues such as duplication of content, … Continue reading »