Content & Brand Strategy

Headless CMS in Action: Understanding What it is, and How it can be Used in Your Organization

EK’s Technology Solutions Practice Lead, Rebecca Wyatt, will facilitate a discussion between a panel of global experts with a wide variety of experiences implementing headless content management systems. The panel will focus on defining headless CMS, discussing its various uses, … Continue reading »

Structuring Unstructured Content: The Power of Knowledge Graphs and Content Deconstruction

Unstructured content is ubiquitous in today’s business environment. In fact, the IDC estimates that 80% of the world’s data will be unstructured by 2025, with many organizations already at that volume. Every organization possesses libraries, shared drives, and content management … Continue reading »

Designing Content for the Apprehensive Consumer

Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading »

Content Silos: Causes, Problems, and Solutions

Organizations are producing exponentially more content than ever before. In most businesses today, every employee is a content creator which has led to multiple, uncoordinated content management systems (CMS). Siloed systems cause content management issues such as duplication of content, … Continue reading »

Why Headless CMS is the Future of Content Management

An important trend is occurring in web content management that provides insight into the future of all content management systems (CMS), whether used for enterprise content management (ECMS), digital asset management (DAM) or document management (DMS). Specifically, “headless” content management … Continue reading »

The Importance of Content Governance, Part I: Enhancing Content Governance By Involving the Right People

Content Governance is more than just rule-making. It is about coordinating efforts, creating opportunities, being responsive to the surroundings, acting decisively, and moving your team towards a common objective. When we talk about Governance this way, it sounds a lot … Continue reading »

The Importance of Content Governance, An Introduction

A great content strategy will deliver great content, or as our Principal, Zach Wahl, would call it, “NERDy content.” However, even the best content requires the proper level of care and attention in order to remain great. Governance provides support … Continue reading »