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Content & Brand Strategy

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How to Create a Content Type

Tatiana Baquero Cakici . August 28, 2018

In earlier blogs from this series, we described in simple terms what a content type means through a sweet analogy with cakes (see “What is a Content Type?”) and talked about the benefits of creating a content type (see “Three … Continue reading »

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Content & Brand Strategy

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contentContent ManagementContent Strategycontent typeMetadata

Three Key Benefits of Using Content Types

Guillermo Galdamez . August 1, 2018

Organizations often come to us saying “We’re constantly having to go back and fix deliverables based off of outdated reports,” or “Every page in our Intranet looks different, and we never know how to find what we’re looking for.” A … Continue reading »

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Content & Brand Strategy

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contentContent Managementcontent typeKMKnowledge ManagementMetadata

What is a Content Type?

Tatiana Baquero Cakici . June 14, 2018

More often than ever, our clients’ Intranet projects involve developing and implementing Content Types to improve the creation and management of content. This includes the creation of news articles, policies, guidelines, and other common Intranet content items. The overwhelming amount … Continue reading »

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Content & Brand Strategy

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contentContent ManagementContent Strategycontent typeMetadatapropertiestaxonomy values

Improving Findability using Content Deconstruction

Chris Marino . April 10, 2018

Lengthy documents spanning tens or hundreds of pages are commonplace in today’s enterprises. However, they provide a host of issues when trying to integrate into a company’s intranet. These issues can be solved by the use of content deconstruction – breaking large documents into more granular, manageable units of content – for improved tagging and findability. Continue reading »

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Content & Brand Strategy

Data Uniformity Inside of Google Analytics or the Use of Filters

EK Team . February 27, 2018

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading »

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Content & Brand Strategy Strategy & Design

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data uniformityfiltersgooglegoogle analyticsmain viewraw unfiltered viewtest view

Using Google Analytics to Obtain Customer Intimacy

EK Team . December 14, 2017

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading »

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Content & Brand Strategy Strategy & Design

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Analyticscustomercustomer behaviorscustomer intimacydemographicsgooglegoogle analyticsSearch

Supporting Grassroots Communities of Learning

Rebecca Wyatt . November 30, 2017

In this recent presentation from KMWorld 2017, EK’s Rebecca Wyatt presented alongside the National Park Service to discuss content strategy and grassroots Communities of Practice (Communities of Learning) support.

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Content & Brand Strategy

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Transforming an Employee Portal to a Digital Workspace

EK Team . November 7, 2017

When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient.  Adient was born … Continue reading »

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Content & Brand Strategy Strategy & Design

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Content ManagementContent StrategyPortalSharePoint

Top 5 Key Indicators That Your Content Is Performing For You

Mary Little . October 17, 2017

Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading »

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Content & Brand Strategy

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AnalyticsBest PracticesKey Performance IndicatorsMetricsPerformance

Wyatt and Peterson Presenting at Web Content Mavens

EK Team . October 16, 2017

EK’s Rebecca Wyatt will be presenting alongside Tori Peterson of the National Park Service. The duo will speak about Big Content: Content Strategy to Facilitate Change Management on Wednesday, October 25, 2017 for the Web Content Mavens. Rebecca and Tori … Continue reading »

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Content & Brand Strategy Integrated Change Management

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