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DynamicContent

By Kate Erfle | Published February 7, 2024 | Full size is 800 × 2000 pixels

Dynamic content -- make your content work for you. Pages are broken up into smaller pieces, those pieces are modeled and categorized, and then automatically connected to create personalized experiences. Dynamic content decreases the cost of content creation by repurposing rather than recreating, increases customer engagement by personalizing content for their needs, and reduces risk by creating a single point of update. The steps to create dynamic content are inventory your content, audit the inventory to identify building blocks, create reusable content components, model you content types, tag you content, and design you customer experiences.

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