Wednesday, June 19, 2024 at 9:00 a.m. PDT / 12:00 p.m. EDT

Content auditing, the qualitative aspect of content analysis, is typically thought of as less about tools and more about human evaluation. By harnessing AI tools, however, content strategists can enhance the speed, accuracy, and depth of their audits, allowing the humans to focus on high-level strategic tasks. In this presentation, Paula will talk about how AI technologies can empower content strategists to identify patterns, analyze data, and make informed decisions, ultimately leading to more effective content strategies.

Paula Land is Principal Consultant for Advanced Content at Enterprise Knowledge and author of Content Audits and Inventories: A Handbook for Content Analysis.

Click here to register for the event and learn more about Content Strategy at EK here.