The graphic above displays a playful take on Agile release management for building an airplane. Starting from the paper airplane prototype, each release of the product is usable and, because it can “fly,” it can be validated with customers. This data informs what gets built next and maximizes your return on investment. Customer feedback from the example above might have included requests for passenger seats for the glider or the speed and long-distance range of the jet airplane. The advantage of releasing your product in this iterative manner and collaborating frequently with your customers is that by the time the end product is built, you know that it provides value to your customers without investing money on features they won’t use. This approach can be used with any type of product – software, a marketing campaign, or even a business process.