Joe Hilger, COO of Enterprise Knowledge (EK), will join Scott Abel for the live webinar “Conducting A Personalization Proof-of-Concept (PoC).” Hilger and Abel will discuss what personalization means in the Knowledge Management (KM) space and how to apply KM in different business use cases. Their webinar will also address best practices when first implementing a personalization content strategy and explore how to harness the power of personalization to transform the way employees, partners, and customers interact with your organization. By the conclusion of the webinar, listeners will be able to:

• Prioritize use cases to narrow their PoC to a vertical slice;
• Engineer content structure, metadata model, and schema for personalization;
• Componentize content for reusability; and
• Apply knowledge graphs to scale personalized content.

Leveraging EK’s experience implementing personalization tools and our PoC techniques, Hilger and Abel will discuss some of the specific impacts personalization has had on Content Management Systems. Join them for “Conducting A Personalization Proof-of-Concept” on January 24th, from 1:00 PM – 2:00 PM ET on BrightTalk.