Presentation

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Transforming Content Operations in the Age of AI

November 25, 2025
Rebecca Wyatt Elliott Risch

AI continues to disrupt and transform the way we work in the modern enterprise, and owners and managers of digital content are no exception. During their presentation, “Transforming Content Operations in the Age of AI,” on November 19th at KM World 2025 in Washington, D.C., Enterprise Knowledge’s Rebecca Wyatt and Elliott Risch shared a client success story. 

In this session, Wyatt and Risch discuss the transformation of content operations in the age of AI, focusing on their partnership with Intel. The prioritized use case for this project was to enable Intel marketers to find targeted answers more efficiently, specifically concerning the onboarding process for agency partners.

Participants in this session gained insights into:

  • The 5 C’s for evaluating AI outcomes and readiness.
  • The stages for preparing content for AI.
  • Real-world examples on how structured content and semantics improve the quality and accuracy of AI generated answers.
  • How an organization can evolve toward an AI-enabled operating model across knowledge assets, technical infrastructure, and workforce.

Slide Deck

Rebecca Wyatt Rebecca is a Partner and Division Director at EK. Skilled trainer, content strategist, and project manager who is focused on empowering teams and maximizing learning. Rebecca is a self-described "learning addict" who is at her best collaborating with and inspiring teams to greater success. More from Rebecca Wyatt »
Elliott Risch Elliott Risch is a strategic innovator and thought leader specializing in advanced semantic AI solutions, with deep expertise in generative AI, semantic graph architectures, and knowledge-driven technologies. He excels in conceptualizing and delivering fully explainable, scalable solutions that bridge structured and unstructured data, enabling transparent, context-rich insights tailored precisely to client needs. Risch's proven ability to drive adoption and policy alignment of sophisticated GenAI frameworks across diverse sectors—including insurance, pharmaceuticals, automotive, financial services, and nonprofit organizations—positions him as an influential advisor and trusted consultant. Passionate about leveraging semantic standards, including RDF, ontologies, and semantic inference techniques, Elliott consistently empowers enterprises to maximize the strategic value and interpretability of their digital infrastructure. More from Elliott Risch »