Taylor Paschal, Knowledge and Information Management Consultant at Enterprise Knowledge, and Jessica Malloy, Senior Knowledge Manager at Harvard Business Publishing, presented on April 19, 2023 at the APQC Conference in Houston, Texas on the topic of Building for the KM Archetypes at Your Company. In this presentation, Jessica and Taylor define common types of personalities that are often present when building a KM program. Jessica and Taylor prompted attendees to think through the root causes of various behaviors and the approaches for taking these into account when driving KM forward in round table discussions supported by this worksheet. Attendees left with the ability to:

• Describe the importance of focusing on the unique culture of an organization when building and iterating on a KM program
• Recognize organizational archetypes and know how to adapt their KM program to them
• Conduct a cultural assessment of their own organization to ensure their KM program is meeting them where they are