Today, non-profit organizations face the challenge of optimizing knowledge management to maximize resources and support decision-making. During this presentation “Nurturing Knowledge: A Journey in Building a KM Program from Scratch”, Jess DeMay (Enterprise Knowledge) and Jennifer Anna (WWF) shared a case study on November 19th at KM World 2024 in Washington, D.C.
In this presentation, DeMay and Anna explored the World Wildlife Fund’s (WWF) approach to developing its knowledge management strategy from the ground up. They focused on the organization’s initial challenges, such as disparate systems and siloed information. They highlighted WWF’s strategy for overcoming these obstacles, emphasizing the integration of people, processes, and technology to craft a roadmap aligned with WWF’s organizational goals.
They discussed WWF’s proactive efforts to foster a knowledge-sharing culture, define clear roles, and implement a governance structure that enhances content management across a distributed team of over 1,900 employees. They also addressed the vital role of change management, sharing techniques for navigating resistance and securing buy-in through executive sponsorship and grassroots advocacy.
Participants in this session gained insights into:
- Key challenges and strategies for building a KM program from scratch;
- The importance of aligning KM initiatives with organizational goals;
- Techniques for fostering a knowledge-sharing culture and managing content; and
- How to drive sustainable change with effective communication, training, and support.