Dynamic Content

Every day, people are inundated with information at a rapid and ever-increasing pace. This creates pressure to make sure that your audience is getting the content they need when and how they need it. Creating high-quality content quickly and efficiently requires thinking of your content not as a web page or PDF but as a set of flexible, reusable building blocks that can be assembled into the format that meets your employees’ or customers’ needs. These blocks are sometimes referred to as intelligent content, modular content, atomic content, or component content. A dynamic content model leverages those reusable components to build personalized experiences. Read on for a crash course on Dynamic Content.

Dynamic content -- make your content work for you. Pages are broken up into smaller pieces, those pieces are modeled and categorized, and then automatically connected to create personalized experiences. Dynamic content decreases the cost of content creation by repurposing rather than recreating, increases customer engagement by personalizing content for their needs, and reduces risk by creating a single point of update. The steps to create dynamic content are inventory your content, audit the inventory to identify building blocks, create reusable content components, model you content types, tag you content, and design you customer experiences.

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Emily Crockett Emily Crockett Emily Crockett is a Content Engineering Consultant and information professional with experience in producing exceptional content experiences through effective content strategies and optimized digital asset management. She has a passion for developing efficient content reuse that enables organizations to direct time saved to more meaningful projects. More from Emily Crockett »