Fritz Speaks at World IA Day

EK Senior Analyst Maddie Fritz will be speaking at the World IA Day DC conference on February 22 in Washington, D.C. at General Assembly. Throughout her tenure at EK, Fritz has worked alongside a variety of clients to streamline and enhance their content design process.

Fritz’s presentation, “Designing Content for an Untrusting World,” will provide the knowledge necessary to build and design trustworthy content in untrusting times. Content consumers, regardless of their form (shopper, reader, etc.), are increasingly apprehensive about the content they choose to trust. The recent concerns regarding unreliable web content have resulted in growing end user fears that what they are consuming isn’t “real.” Fritz’s talk overviews content design for engendering trust, sustaining consistent voice, and increasing the probability of content consumption.


About Enterprise Knowledge

Enterprise Knowledge (EK) is a professional services firm that integrates Knowledge Management, Data and Information Management, Information Technology, and Agile Approaches to deliver comprehensive solutions. Some of our core services include: AI and Semantic Technologies design, strategy, and implementation; Taxonomy and Ontology Design; Content Strategy and Design; Change Management and Communication; and Agile Transformation and Facilitation.

About World IA Day DC

World IA Day DC is part of World Information Architecture Day Global. The theme for 2020’s conference is ‘IA is Elemental’ and selected talks consider how IA connects ideas, end users, stakeholders, designers, and developers. World IA Day attracts attendees and speakers from a variety of professional backgrounds with far-reaching global representation.

For more information on the conference and to access presentations, visit