Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects.
If you create web content these pain points probably sound familiar:
- Tasks assigned to you in a flurry of “urgent” tasks with unrealistic timelines;
- The assumption that there is a “Photoshop button” which magically makes things pretty; and
- Inadequate access to skilled content creators and subject matter experts.
Agile content strategy can help you prioritize tasks, bite off only as much content work as you can realistically chew in a given time, and build the capacity of your team so they can accomplish more. The presentation draws on Rebecca’s experience developing and upgrading content in an iterative, incremental way for the National Park Service.