Kick-start your content audit with a practical, skill building workshop

Whether you are planning a content management system implementation, a structured content initiative, a redesign or rebranding, or other content initiative, a content audit is the first step in understanding your current content landscape and preparing for your project. A well-designed and implemented content audit will help ensure that your content meets your business objectives and user goals and is in compliance with your style, discoverability, and management requirements. 

Our interactive workshop can be customized to meet the specific needs of your organization, aligning stakeholders across the business to set the foundation and develop a roadmap to accelerate a content improvement initiative.

The EK Advantage

EK’s content analysis experts will:

• Empower participants to design and conduct an effective, actionable content audit project
• Facilitate conversations with stakeholders to understand your organization’s unique content challenges
• Discover business needs which may influence content creation, publication, and management processes
• Provide the framework for a repeatable process for ongoing content analysis

Why Audit

A content audit allows you to

• Assess whether your content supports business and user goals
• Identify whether content consistently follows design, editorial, style, and metadata guidelines
• Gain detailed knowledge of your content’s depth, breadth, substance, style, and structure
• Establish a basis for analyzing the gap between the content you have and the content you need
• Identify content for revision, removal, and migration
• Make informed decisions about resources and budget
• Support your long-term content strategy and planning
• Make the case for content as a business asset
• Quantify content ROI
• Uncover opportunities for content improvements in the short and long term
• Prepare your content for transformation
• Identify areas for improvement in documentation, processes, training, and  tools
• Plan for ongoing content governance

Workshop Outcomes

By the conclusion of the workshop you will have an actionable content audit plan including:

• Prioritized business goals: Setting the context for the audit, this exercise will make the connection between business strategy and the content that supports it
• List of priority audiences and their content requirements: Understanding your audience’s pain points with your content and the tasks they need to complete allows you to evaluate where content is supporting or lacking
• Defined project objectives: Participants will complete a project brief that captures the objectives of the audit to ensure that the audit plan will result in usable outcomes
• List of content stakeholders, their roles, and responsibilities: Listing the key stakeholders across the organization and roles and responsibilities assists in developing workflows and ensuring accountability
• Content use cases: A prioritized list of the user tasks and business requirements content needs to support surfaces gaps or opportunities for content creation or improvement
• Content type analysis: Identification and evaluation of the mix of content types, their use, design, and effectiveness
• Content evaluation criteria definitions and measurements: The heuristic evaluations by which content will be audited, with clear definitions and metrics to ensure consistent results
• Scope and timeline for a full audit: Guidance as to how to set the scope for a full content audit and determine the time and resources required
• Map of your content ecosystem: Identifying all channels to which content is published and their integrations
• Hands-on experience: During the workshop, participants will audit a pilot selection of content to test and refine the criteria and process
• Skill development: Through instruction and hands-on practice, participants will gain skills in analyzing content
• Templates: Participants will receive reusable templates that can be used for capturing and presenting audit activities and outcomes
• Content governance framework: An outline for developing a content governance plan to manage content and processes over time  

Ready to get started? Contact us at [email protected]