Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading

Supporting Grassroots Communities of Learning

In this recent presentation from KMWorld 2017, EK’s Rebecca Wyatt presented alongside the National Park Service to discuss content strategy and grassroots Communities of Practice (Communities of Learning) support.

Using Google Analytics to Measure System Performance

Google Analytics is a free website analytics tracking service that affords webmasters, website owners, website developers, and marketing professionals a data set they can use to make informed decisions. The Google Analytics main screen breaks these data sets into five … Continue reading

Taking an Agile Approach to Adoption

Ensuring the adoption of new knowledge management programs, systems, and tools requires thorough planning well in advance of actually launching a new initiative. It also takes an agile approach to designing your solution so that you can adapt what you … Continue reading

Why People Fail to Share Knowledge

Effective knowledge sharing is the lifeblood to knowledge-based organizations. High-performing organizations are ones that have mastered the art of empowering their newer employees with the knowledge and experience of the more-tenured, highlighting new ways of thinking and doing, and fostering … Continue reading

Collaboration for Improved User Experience

A few months ago, my colleague wrote an excellent blog about how to build user-centric products. She brought up a critical point: user experience matters because users matter. Simple, but so true. By collaborating with your users from the start … Continue reading