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Content related to Using Google Analytics to Obtain Customer Intimacy

Measuring the Value of your Semantic Layer: KPIs for Taxonomies, Ontologies, and Knowledge Graphs

Utilizing semantic applications in your business, such as an enterprise taxonomy, ontology, or knowledge graph, can increase efficiency, reduce cognitive load, and improve cohesion across the enterprise, among other benefits. While these benefits are extremely valuable they can be difficult … Continue reading

A Structured Content Model and Multi-Channel Publishing for Rapid Content Distribution

The Challenge EK partnered with the office of a large government agency whose primary mission required them to rapidly distribute real-time updates about current events to government executives and their staff. At the same time, they needed the ability to … Continue reading

Improving Customer Experience in a Personalized Customer Resource Portal

The Challenge The customer support team of a global corporation recently undertook an initiative to transform the content in their Customer Resource Portal from unstructured, long-form PDFs to structured content in a DITA based Component Content Management System (CCMS). This … Continue reading

Top Knowledge Management Trends – 2024

For the last several years, I’ve written this article on the Top Knowledge Management Trends of the year. As CEO of the world’s largest Knowledge Management consulting company, I’m lucky to get to witness these trends forming each year. As … Continue reading

Content Analysis

Connect your content strategy to your business strategy with a rigorous analysis Your content isn’t just words on a page; it’s a vital business asset driving your marketing, documentation, communications, customer support, and knowledge management.  Beyond the text, it’s about … Continue reading