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Content related to Designing Content for the Apprehensive Consumer

Dynamic Content POC for Sales Enablement in Healthcare

The Challenge An international healthcare company equipped medical sales representatives with large slide decks to inform medical professionals about new products and medical research during in person meetings. These meetings were important to the healthcare company’s core mission of creating … Continue reading

Dynamic Content

Creating high-quality content quickly and efficiently requires thinking of your content not as a web page or PDF but as a set of flexible, reusable building blocks that can be assembled into the format that meets your employees’ or customers’ needs. A dynamic content model leverages those reusable components to build personalized experiences. Continue reading

Measuring the Value of your Semantic Layer: KPIs for Taxonomies, Ontologies, and Knowledge Graphs

Utilizing semantic applications in your business, such as an enterprise taxonomy, ontology, or knowledge graph, can increase efficiency, reduce cognitive load, and improve cohesion across the enterprise, among other benefits. While these benefits are extremely valuable they can be difficult … Continue reading