Content Engineering to Improve AI Readiness for a Financial Institution’s Customer Service Center
A well-known financial institution faced challenges in providing frictionless, personalized service to customers due to widespread issues with knowledge base content. Due to outdated legacy systems, both agents and customers experienced difficulties finding and using content; similarly, internal content management teams struggled to maintain and update both agent-facing and customer-facing content … Continue reading
Understanding the Business Value of Headless CMS
Overview A headless CMS, one in which the content authoring “body” is separated from the content distribution channels (or heads), allows an organization to: Author once and publish to multiple channels; and Reuse the same content in multiple contexts. This … Continue reading