Analyzing and Optimizing Content for the Semantic Layer

As I wrote in my previous post, Adding Context to Content in the Semantic Layer, the organizational challenge of effectively generating, managing, and distributing content can be addressed by integrating content into a semantic layer. The semantic layer enriches the … Continue reading

Paula Land to Speak at Content Strategy Mastermind Event

Wednesday, June 19, 2024 at 9:00 a.m. PDT / 12:00 p.m. EDT Content auditing, the qualitative aspect of content analysis, is typically thought of as less about tools and more about human evaluation. By harnessing AI tools, however, content strategists … Continue reading

AI-Augmented Content Analysis to Remediate Duplicate Content

A global energy company with operations in over 60 countries began actively working to reduce their carbon emissions to achieve Net Zero by 2050. Enterprise Knowledge (EK) evaluated and refined their strategic roadmaps, which yielded a plethora of new initiatives that built on their existing efforts. Continue reading

Content Analysis

Connect your content strategy to your business strategy with a rigorous analysis Your content isn’t just words on a page; it’s a vital business asset driving your marketing, documentation, communications, customer support, and knowledge management.  Beyond the text, it’s about … Continue reading

Three Important Factors to Consider for Implementing Effective Content Management

Organizational change, although deeply beneficial, is no easy task. One particularly daunting task is initiating an effective content management effort that will be embraced by their users. Organizations often want to change their content practices, make it more findable, less … Continue reading