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Content related to EK Speaking on Content and Brand Strategy

Dynamic Content POC for Sales Enablement in Healthcare

The Challenge An international healthcare company equipped medical sales representatives with large slide decks to inform medical professionals about new products and medical research during in person meetings. These meetings were important to the healthcare company’s core mission of creating … Continue reading

Dynamic Content

Creating high-quality content quickly and efficiently requires thinking of your content not as a web page or PDF but as a set of flexible, reusable building blocks that can be assembled into the format that meets your employees’ or customers’ needs. A dynamic content model leverages those reusable components to build personalized experiences. Continue reading

A Structured Content Model and Multi-Channel Publishing for Rapid Content Distribution

The Challenge EK partnered with the office of a large government agency whose primary mission required them to rapidly distribute real-time updates about current events to government executives and their staff. At the same time, they needed the ability to … Continue reading

Improving Customer Experience in a Personalized Customer Resource Portal

The Challenge The customer support team of a global corporation recently undertook an initiative to transform the content in their Customer Resource Portal from unstructured, long-form PDFs to structured content in a DITA based Component Content Management System (CCMS). This … Continue reading

Content Analysis

Connect your content strategy to your business strategy with a rigorous analysis Your content isn’t just words on a page; it’s a vital business asset driving your marketing, documentation, communications, customer support, and knowledge management.  Beyond the text, it’s about … Continue reading

QA for Personalized Content

We’ve all sifted through dense technical documentation which has way too much detail about features and products that aren’t even relevant to us – just to get to that one nugget of information we’re actually looking for (often on page … Continue reading

Content Engineering for Personalized Product Release Notes

The Challenge A global software vendor with a vast portfolio of cloud software products needed to deliver more personalized, timely, and relevant release notes of upcoming product changes in a continuous implementation, continuous delivery (CI/CD) environment to both internal and … Continue reading