Data Uniformity Inside of Google Analytics or the Use of Filters

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading

Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading

Using Google Analytics to Measure System Performance

Google Analytics is a free website analytics tracking service that affords webmasters, website owners, website developers, and marketing professionals a data set they can use to make informed decisions. The Google Analytics main screen breaks these data sets into five … Continue reading