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Content related to Emily Crockett Speaking at Upcoming Webinar “Mission-Critical Content Strategy: Navigating Compliance & Personalization for Government”

A Structured Content Model and Multi-Channel Publishing for Rapid Content Distribution

The Challenge EK partnered with the office of a large government agency whose primary mission required them to rapidly distribute real-time updates about current events to government executives and their staff. At the same time, they needed the ability to … Continue reading

Improving Customer Experience in a Personalized Customer Resource Portal

The Challenge The customer support team of a global corporation recently undertook an initiative to transform the content in their Customer Resource Portal from unstructured, long-form PDFs to structured content in a DITA based Component Content Management System (CCMS). This … Continue reading

Content Analysis

Connect your content strategy to your business strategy with a rigorous analysis Your content isn’t just words on a page; it’s a vital business asset driving your marketing, documentation, communications, customer support, and knowledge management.  Beyond the text, it’s about … Continue reading

QA for Personalized Content

We’ve all sifted through dense technical documentation which has way too much detail about features and products that aren’t even relevant to us – just to get to that one nugget of information we’re actually looking for (often on page … Continue reading

Content Engineering for Personalized Product Release Notes

The Challenge A global software vendor with a vast portfolio of cloud software products needed to deliver more personalized, timely, and relevant release notes of upcoming product changes in a continuous implementation, continuous delivery (CI/CD) environment to both internal and … Continue reading

Breaking it Down: What is an Ontology?

Happy Halloween! If I had to pick a word relating to my work that incites the most heated debates about its meaning and purpose, I would have to go with ontology. Let’s be honest, it sounds like a term that … Continue reading