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Content related to Content & Brand Strategy

6 Simple Design Principles to Supplement Your Messaging

Visual Design to Enhance Your Message On a daily basis, EK consultants create presentations for clients including everything from facilitation materials for knowledge management workshops and meetings, to educational web resources for web products. As a design enthusiast, I’m often … Continue reading »

Improving Findability using Content Deconstruction

Lengthy documents spanning tens or hundreds of pages are commonplace in today’s enterprises. However, they provide a host of issues when trying to integrate into a company’s intranet. These issues can be solved by the use of content deconstruction – breaking large documents into more granular, manageable units of content – for improved tagging and findability. Continue reading »

Data Uniformity Inside of Google Analytics or the Use of Filters

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading »

Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading »