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Content related to Content & Brand Strategy

The Importance of Content Governance, Part I: Enhancing Content Governance By Involving the Right People

Content Governance is more than just rule-making. It is about coordinating efforts, creating opportunities, being responsive to the surroundings, acting decisively, and moving your team towards a common objective. When we talk about Governance this way, it sounds a lot … Continue reading »

The Importance of Content Governance, An Introduction

A great content strategy will deliver great content, or as our Principal, Zach Wahl, would call it, “NERDy content.” However, even the best content requires the proper level of care and attention in order to remain great. Governance provides support … Continue reading »

6 Simple Design Principles to Supplement Your Messaging

Visual Design to Enhance Your Message On a daily basis, EK consultants create presentations for clients including everything from facilitation materials for knowledge management workshops and meetings, to educational web resources for web products. As a design enthusiast, I’m often … Continue reading »

Improving Findability using Content Deconstruction

Lengthy documents spanning tens or hundreds of pages are commonplace in today’s enterprises. However, they provide a host of issues when trying to integrate into a company’s intranet. These issues can be solved by the use of content deconstruction – breaking large documents into more granular, manageable units of content – for improved tagging and findability. Continue reading »