Breaking it Down: What is Gamification?
When I talk about gamification, I often use these three E’s: exciting, engaging, and encouraging. These three concepts explain how gamification, the art of applying game design principles to non-game situations, can support a healthy work environment, improve employee satisfaction, … Continue reading
Breaking it Down: What is Personalization?
I consistently hear “personalized” used to describe technical features, and it is not always clear what the term means. The term “personalized” often leads us to ask, How is the feature personalized, i.e. what factors lead to the outcome? At … Continue reading
Designing Content for the Apprehensive Consumer
Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading
6 Simple Design Principles to Supplement Your Messaging
Visual Design to Enhance Your Message On a daily basis, EK consultants create presentations for clients including everything from facilitation materials for knowledge management workshops and meetings, to educational web resources for web products. As a design enthusiast, I’m often … Continue reading