Content related to A Structured Content Model and Multi-Channel Publishing for Rapid Content Distribution
Dynamic Content POC for Sales Enablement in Healthcare
The Challenge An international healthcare company equipped medical sales representatives with large slide decks to inform medical professionals about new products and medical research during in person meetings. These meetings were important to the healthcare company’s core mission of creating … Continue reading
Dynamic Content
Creating high-quality content quickly and efficiently requires thinking of your content not as a web page or PDF but as a set of flexible, reusable building blocks that can be assembled into the format that meets your employees’ or customers’ needs. A dynamic content model leverages those reusable components to build personalized experiences. Continue reading
How to Prepare Content for AI
Artificial Intelligence (AI) enables organizations to leverage and manage their content in exciting new ways, from chatbots and content summarization to auto-tagging and personalization. Most organizations have a copious amount of content and are looking to use AI to improve … Continue reading
Improving Customer Experience in a Personalized Customer Resource Portal
The Challenge The customer support team of a global corporation recently undertook an initiative to transform the content in their Customer Resource Portal from unstructured, long-form PDFs to structured content in a DITA based Component Content Management System (CCMS). This … Continue reading
Expert Analysis: Top 5 Considerations When Building a Modern Knowledge Portal
Knowledge Portals aggregate and present various types of content – including unstructured content, structured data, and connections to people and enterprise resources. This facilitates the creation of new knowledge and discovery of existing information. The following article highlights five key … Continue reading
Content Audit Workshop
Kick-start your content audit with a practical, skill building workshop Whether you are planning a content management system implementation, a structured content initiative, a redesign or rebranding, or other content initiative, a content audit is the first step in understanding … Continue reading
Content Analysis
Connect your content strategy to your business strategy with a rigorous analysis Your content isn’t just words on a page; it’s a vital business asset driving your marketing, documentation, communications, customer support, and knowledge management. Beyond the text, it’s about … Continue reading
Expert Analysis: Reusable Learning Content
Most everyone in their career has had to sit through a training that was too general, too long, or too outdated. In this day and age people expect a more tailored experience and more flexibility in how they can learn…but … Continue reading
Breaking it down: What is a Knowledge Portal?
Throughout my career, I have worked with dozens of public and private organizations who want a holistic understanding of their knowledge assets. Organizations seek new ways to manage, find, and take action on their knowledge, whether through a content management … Continue reading
QA for Personalized Content
We’ve all sifted through dense technical documentation which has way too much detail about features and products that aren’t even relevant to us – just to get to that one nugget of information we’re actually looking for (often on page … Continue reading