Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading

Brawdy Speaks at Public Good App House Festival

On November 15, 2017, EK consultant Claire Brawdy helped facilitate a workshop as part of the inaugural Public Good App House Festival in downtown Washington, D.C. The workshop was titled “Tackle Challenging Collaborations with Design Thinking,” and focused on providing participants … Continue reading

Transforming an Employee Portal to a Digital Workspace

When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient.  Adient was born … Continue reading

Using Google Analytics to Measure System Performance

Google Analytics is a free website analytics tracking service that affords webmasters, website owners, website developers, and marketing professionals a data set they can use to make informed decisions. The Google Analytics main screen breaks these data sets into five … Continue reading