Using Google Analytics to Obtain Customer Intimacy
Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading
Validation Techniques to Enhance Usability
In this recent presentation from Taxonomy Bootcamp 2017, part of KMWorld, EK consultants Ben White and Tatiana Cakici discuss various validation techniques to ensure usability of taxonomy designs.
Business Analyst Role: Agile vs. Waterfall
In this presentation from the recent BA World Conference in Chicago, Illinois, EK Consultants Yanko Ivanov and Tatiana Cakici discuss the changing role of a BA between traditional Waterfall and Agile projects.
Brawdy Speaks at Public Good App House Festival
On November 15, 2017, EK consultant Claire Brawdy helped facilitate a workshop as part of the inaugural Public Good App House Festival in downtown Washington, D.C. The workshop was titled “Tackle Challenging Collaborations with Design Thinking,” and focused on providing participants … Continue reading
Transforming an Employee Portal to a Digital Workspace
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading
Cakici and Ivanov to Speak at BAWorld 2017 Conference
EK consultants Tatiana Baquero Cakici and Yanko Ivanov will be delivering a presentation titled “The Business Analyst Role: Agile vs. Waterfall” at the Business Analyst World 2017 conference being held from November 13-16 in Chicago, Illinois. The presentation will explore … Continue reading
Using Google Analytics to Measure System Performance
Google Analytics is a free website analytics tracking service that affords webmasters, website owners, website developers, and marketing professionals a data set they can use to make informed decisions. The Google Analytics main screen breaks these data sets into five … Continue reading
Taking an Agile Approach to Adoption
Ensuring the adoption of new knowledge management programs, systems, and tools requires thorough planning well in advance of actually launching a new initiative. It also takes an agile approach to designing your solution so that you can adapt what you … Continue reading
Top 5 Key Indicators That Your Content Is Performing For You
Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading
Wyatt and Peterson Presenting at Web Content Mavens
EK’s Rebecca Wyatt will be presenting alongside Tori Peterson of the National Park Service. The duo will speak about Big Content: Content Strategy to Facilitate Change Management on Wednesday, October 25, 2017 for the Web Content Mavens. Rebecca and Tori … Continue reading