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Content related to Wyatt and Peterson Presenting at Web Content Mavens

Structuring Unstructured Content: The Power of Knowledge Graphs and Content Deconstruction

Unstructured content is ubiquitous in today’s business environment. In fact, the IDC estimates that 80% of the world’s data will be unstructured by 2025, with many organizations already at that volume. Every organization possesses libraries, shared drives, and content management … Continue reading »

Designing Content for the Apprehensive Consumer

Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading »

Content Silos: Causes, Problems, and Solutions

Organizations are producing exponentially more content than ever before. In most businesses today, every employee is a content creator which has led to multiple, uncoordinated content management systems (CMS). Siloed systems cause content management issues such as duplication of content, … Continue reading »

Change Management: If It’s Not Integrated, It’s Not Going to Work

Series Introduction Effective change management requires the ultimate war-room strategy. You must win over the hearts and minds of the people and ensure those hearts and minds lead to hands doing things in the new way for the long run. … Continue reading »

Why Headless CMS is the Future of Content Management

An important trend is occurring in web content management that provides insight into the future of all content management systems (CMS), whether used for enterprise content management (ECMS), digital asset management (DAM) or document management (DMS). Specifically, “headless” content management … Continue reading »

The Importance of Content Governance, Part I: Enhancing Content Governance By Involving the Right People

Content Governance is more than just rule-making. It is about coordinating efforts, creating opportunities, being responsive to the surroundings, acting decisively, and moving your team towards a common objective. When we talk about Governance this way, it sounds a lot … Continue reading »

The Importance of Content Governance, An Introduction

A great content strategy will deliver great content, or as our Principal, Zach Wahl, would call it, “NERDy content.” However, even the best content requires the proper level of care and attention in order to remain great. Governance provides support … Continue reading »

Developing Good KM Habits to Make KM Stick

Clients often ask me how to make Knowledge Management (KM) a seamless part of their workforce’s day-to-day operations. They want to know how to shift people’s perceptions from KM as “another thing I have to do in addition to my … Continue reading »