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Content Mastermind (Taylor’s Version): What Taylor Swift Can Teach Us About The Benefits of Repurposing Content

In January of 2025, Taylor Swift charted #1 on Billboard, breaking a record for most Number 1s on the Top Album Sales list with a new version of an almost six-year-old album. The 2025 repressing of Lover (Live from Paris) … Continue reading

Getting Control of Your Content: AI Solutions to Streamline and Optimize Your Digital Assets

Paula Land, Principal Consultant for Content Strategy and Operations and Elliott Risch, Semantic AI Consultant, presented a LavaCon pre-conference webinar on the topic of AI-assisted content analysis titled Getting Control of Your Content: AI Solutions to Streamline and Optimize Your … Continue reading

Paula Land to Speak at Content Strategy Mastermind Event

Wednesday, June 19, 2024 at 9:00 a.m. PDT / 12:00 p.m. EDT Content auditing, the qualitative aspect of content analysis, is typically thought of as less about tools and more about human evaluation. By harnessing AI tools, however, content strategists … Continue reading