Blog Archives
Dynamic Content POC for Sales Enablement in Healthcare
The Challenge An international healthcare company equipped medical sales representatives with large slide decks to inform medical professionals about new products and medical research during in person meetings. These meetings were important to the healthcare company’s core mission of creating … Continue reading
Fernando Aguilar Islas and Emily Crockett to Present Webinar on Content Graphs for Personalization
Fernando Aguilar Islas, Data Science Consultant, and Emily Crockett, Content Engineering Consultant, are teaming up with the Content Wrangler, Scott Abel, to present a webinar on March 19th, 2024 from 1-2pm discussing Ontologies, Structured Content, and Knowledge Graphs. Learn how … Continue reading
Dynamic Content
Creating high-quality content quickly and efficiently requires thinking of your content not as a web page or PDF but as a set of flexible, reusable building blocks that can be assembled into the format that meets your employees’ or customers’ needs. A dynamic content model leverages those reusable components to build personalized experiences. Continue reading
A Structured Content Model and Multi-Channel Publishing for Rapid Content Distribution
The Challenge EK partnered with the office of a large government agency whose primary mission required them to rapidly distribute real-time updates about current events to government executives and their staff. At the same time, they needed the ability to … Continue reading
Improving Customer Experience in a Personalized Customer Resource Portal
The Challenge The customer support team of a global corporation recently undertook an initiative to transform the content in their Customer Resource Portal from unstructured, long-form PDFs to structured content in a DITA based Component Content Management System (CCMS). This … Continue reading
Content Audit Workshop
Kick-start your content audit with a practical, skill building workshop Whether you are planning a content management system implementation, a structured content initiative, a redesign or rebranding, or other content initiative, a content audit is the first step in understanding … Continue reading
Content Analysis
Connect your content strategy to your business strategy with a rigorous analysis Your content isn’t just words on a page; it’s a vital business asset driving your marketing, documentation, communications, customer support, and knowledge management. Beyond the text, it’s about … Continue reading
Expert Analysis: Reusable Learning Content
Most everyone in their career has had to sit through a training that was too general, too long, or too outdated. In this day and age people expect a more tailored experience and more flexibility in how they can learn…but … Continue reading
Content Engineering for Personalized Product Release Notes
The Challenge A global software vendor with a vast portfolio of cloud software products needed to deliver more personalized, timely, and relevant release notes of upcoming product changes in a continuous implementation, continuous delivery (CI/CD) environment to both internal and … Continue reading
Breaking it Down: What is Gamification?
When I talk about gamification, I often use these three E’s: exciting, engaging, and encouraging. These three concepts explain how gamification, the art of applying game design principles to non-game situations, can support a healthy work environment, improve employee satisfaction, … Continue reading