Content related to What is a Content Type?
Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading »
Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading »
In this recent presentation from KMWorld 2017, EK’s Rebecca Wyatt presented alongside the National Park Service to discuss content strategy and grassroots Communities of Practice (Communities of Learning) support.
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading »
This presentation was delivered at KMWorld 2017 by Craig St. Clair (EK) and Cindy Larson (Adient). It provides lessons learned and best practices regarding the digital transformation of Adient’s intranet (SharePoint).
Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading »
Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects. Presentation Overview If you create web content these pain points … Continue reading »
Agile practices can empower your content teams and maximize the value of their time. In part 1 of this two-part blog series, we discussed content team implementation of agile ceremonies. Now, in part 2, we follow up with a discussion … Continue reading »
While “going agile” is not an end in itself, there are circumstances where an agile content strategy can help achieve desired business outcomes. In part 1 of this two-part blog series, we discuss content team implementation of agile ceremonies which … Continue reading »
Over my years of consulting, I’ve had the opportunity to strategize, design, and conduct a number of content migration efforts. This is typically in the context of broader content management, document management, or knowledge base redesign or refresh efforts. … Continue reading »