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Content related to Wyatt and Peterson Presenting at Web Content Mavens

Semantic Layer for Content Discovery, Personalization, and AI Readiness

A professional association needed to improve their members’ content experiences. With tens of thousands of content assets published across 50 different websites and 5 disparate content management systems (CMSes), they struggled to coordinate a content strategy and improve content discovery. They could not keep up with the demands of managing content … Continue reading

Content Management Strategy for a Capital Producer

A capital producer understood the complexity of navigating international regulatory environments. Operating across nations in numerous fields of specialization, the organization had to uphold diverse and disparate ordinances, many of which have changed over time. Dedicated to providing high-quality services to their customers, the organization sought a solution that would help them better navigate revisions to compliance requirements and ensure adherence to rigorous standards of excellence. Continue reading

A Practical Guide To Knowledge Transfer Interviews

Organizations often wait too long to target and capture the lessons learned and takeaways gained from senior leaders’ experience and tenure. As a result, when senior executives leave or retire, key nuggets of institutional knowledge often leave with them. Knowledge … Continue reading

Content Mastermind (Taylor’s Version): What Taylor Swift Can Teach Us About The Benefits of Repurposing Content

In January of 2025, Taylor Swift charted #1 on Billboard, breaking a record for most Number 1s on the Top Album Sales list with a new version of an almost six-year-old album. The 2025 repressing of Lover (Live from Paris) … Continue reading

Fostering a Knowledge-Sharing Mindset: How to Get People to Share What They Know

Knowledge is one of an organization’s most valuable assets, but it’s only useful when shared. Organizations become more innovative, efficient, and resilient when employees actively exchange insights, best practices, and lessons learned. However, knowledge sharing doesn’t always happen naturally—it requires the right culture, incentives, and support. Continue reading

Nurturing Knowledge – A Journey in Building a KM Program from Scratch: A Case Study

Today, non-profit organizations face the challenge of optimizing knowledge management to maximize resources and support decision-making. During this presentation  “Nurturing Knowledge: A Journey in Building a KM Program from Scratch”, Jess DeMay (Enterprise Knowledge) and Jennifer Anna (WWF) shared a … Continue reading

Getting Control of Your Content: AI Solutions to Streamline and Optimize Your Digital Assets

Paula Land, Principal Consultant for Content Strategy and Operations and Elliott Risch, Semantic AI Consultant, presented a LavaCon pre-conference webinar on the topic of AI-assisted content analysis titled Getting Control of Your Content: AI Solutions to Streamline and Optimize Your … Continue reading