Content related to Paula Land To Join Advanced Content Practice at Enterprise Knowledge
Data Uniformity Inside of Google Analytics or the Use of Filters
Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading
EK’s Year in Review – 2017
As I did last year, I’m proud to close the year with a look back on EK’s accomplishments. We experienced another year of growth in new staff, new clients, and expansion of long-term efforts. We also continued to receive recognition … Continue reading
Top 5 EK Blogs of 2017
In the past year, EK employees have published over 40 pieces of thought leadership, addressing everything from best practices and success stories, to key insights and lessons learned. Sharing our knowledge and expertise is one of our guiding principles at EK, … Continue reading
Using Google Analytics to Obtain Customer Intimacy
Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading
Supporting Grassroots Communities of Learning
In this recent presentation from KMWorld 2017, EK’s Rebecca Wyatt presented alongside the National Park Service to discuss content strategy and grassroots Communities of Practice (Communities of Learning) support.
Transforming an Employee Portal to a Digital Workspace
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading
Top 5 Key Indicators That Your Content Is Performing For You
Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading
Agile Content Strategy
Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects. Presentation Overview If you create web content these pain points … Continue reading
Meetup: Design Thinking Lab Happy Hour (June)
EK’s own Claire Brawdy will be facilitating a Design Thinking exercise at this month’s OpenIDEO DC Happy Hour. Her activity is focused around the Define phase of Design Thinking. Event Description When working within the Design Thinking process, defining the … Continue reading
Meetup: Knowledge Management Association (KMA) D.C. (June 2017)
At the Feb 2016 KMA meetup, Michael Lennon led an exploration of how the Science of Happiness was impacting both KM and Organizational Performance. The session began with the question “Is KM dead or alive?” In this meetup, Mr. Lennon … Continue reading