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Content related to Using Google Analytics to Obtain Customer Intimacy

How to Prepare Content for AI

Artificial Intelligence (AI) enables organizations to leverage and manage their content in exciting new ways, from chatbots and content summarization to auto-tagging and personalization. Most organizations have a copious amount of content and are looking to use AI to improve … Continue reading

Measuring the Value of your Semantic Layer: KPIs for Taxonomies, Ontologies, and Knowledge Graphs

Utilizing semantic applications in your business, such as an enterprise taxonomy, ontology, or knowledge graph, can increase efficiency, reduce cognitive load, and improve cohesion across the enterprise, among other benefits. While these benefits are extremely valuable they can be difficult … Continue reading

A Structured Content Model and Multi-Channel Publishing for Rapid Content Distribution

The Challenge EK partnered with the office of a large government agency whose primary mission required them to rapidly distribute real-time updates about current events to government executives and their staff. At the same time, they needed the ability to … Continue reading

Improving Customer Experience in a Personalized Customer Resource Portal

The Challenge The customer support team of a global corporation recently undertook an initiative to transform the content in their Customer Resource Portal from unstructured, long-form PDFs to structured content in a DITA based Component Content Management System (CCMS). This … Continue reading