Content related to Wyatt and Peterson Presenting at Web Content Mavens
Data Uniformity Inside of Google Analytics or the Use of Filters
Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading
Using Google Analytics to Obtain Customer Intimacy
Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading
Supporting Grassroots Communities of Learning
In this recent presentation from KMWorld 2017, EK’s Rebecca Wyatt presented alongside the National Park Service to discuss content strategy and grassroots Communities of Practice (Communities of Learning) support.
Transforming an Employee Portal to a Digital Workspace
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading
Top 5 Key Indicators That Your Content Is Performing For You
Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading
Sustaining Adoption After Product Launch
A Story I recently consulted on a project where the team did everything right to promote adoption of a new technical system. Knowledge Management Consultants from Enterprise Knowledge (myself included) helped the client define a clear vision for the product, … Continue reading
Maximizing and Measuring User Adoption
Similar to the old adage, “you can lead a horse to water, but you can’t make him drink,” you can deliver a solution that uses the most cutting-edge technology and beautiful design, but you can’t guarantee that your stakeholders will … Continue reading
Communication Techniques to Promote Adoption
Take a moment to remember how you felt the last time you were surprised at work with an announcement of a big change. No, really – pause for a moment and think about it. Whether it’s new technology, a change … Continue reading
Top Five Tips for Using Training to Promote Adoption
While there are many change management strategies which will promote adoption of a new product, an effective training program is absolutely critical to help your users develop the knowledge, skills, and abilities to use the new technology. In this video, … Continue reading
Agile Content Strategy
Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects. Presentation Overview If you create web content these pain points … Continue reading