Content related to Wyatt and Peterson Presenting at Web Content Mavens
Structuring Unstructured Content: The Power of Knowledge Graphs and Content Deconstruction
Unstructured content is ubiquitous in today’s business environment. In fact, the IDC estimates that 80% of the world’s data will be unstructured by 2025, with many organizations already at that volume. Every organization possesses libraries, shared drives, and content management … Continue reading
Designing Content for the Apprehensive Consumer
Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading
Integrated Change Management
Integrated Change Management addresses the complexities of modifying behavior, impacting culture, and realizing ROI while building internal capacity to manage change. It places your people at the center of the process to make change real, and ensure it sticks. EK … Continue reading
Content Silos: Causes, Problems, and Solutions
Organizations are producing exponentially more content than ever before. In most businesses today, every employee is a content creator which has led to multiple, uncoordinated content management systems (CMS). Siloed systems cause content management issues such as duplication of content, … Continue reading
Change Management: If It’s Not Integrated, It’s Not Going to Work
Series Introduction Effective change management requires the ultimate war-room strategy. You must win over the hearts and minds of the people and ensure those hearts and minds lead to hands doing things in the new way for the long run. … Continue reading
Why Headless CMS is the Future of Content Management
An important trend is occurring in web content management that provides insight into the future of all content management systems (CMS), whether used for enterprise content management (ECMS), digital asset management (DAM) or document management (DMS). Specifically, “headless” content management … Continue reading
Building and Sustaining Corporate Culture
As EK has grown over the last several years, I’ve found that more and more of my time, energy, and late night ponderings have been dedicated to sustaining our incredibly special corporate culture. Like a parent who always sees their … Continue reading
The Importance of Content Governance, Part I: Enhancing Content Governance By Involving the Right People
Content Governance is more than just rule-making. It is about coordinating efforts, creating opportunities, being responsive to the surroundings, acting decisively, and moving your team towards a common objective. When we talk about Governance this way, it sounds a lot … Continue reading
The Importance of Content Governance, An Introduction
A great content strategy will deliver great content, or as our Principal, Zach Wahl, would call it, “NERDy content.” However, even the best content requires the proper level of care and attention in order to remain great. Governance provides support … Continue reading
Developing Good KM Habits to Make KM Stick
Clients often ask me how to make Knowledge Management (KM) a seamless part of their workforce’s day-to-day operations. They want to know how to shift people’s perceptions from KM as “another thing I have to do in addition to my … Continue reading