Personas to Products: Writing Persona-Driven Epics and User Stories

Personas encompass the needs, motives, values, expectations, and goals of a user and help us develop user-centered products and solutions. This is particularly important when integrating knowledge management throughout our business; an approach where we are constantly involving business users … Continue reading

EK Speaking At and Sponsoring OmniChannelX Conference

EK’s Principals, Zach Wahl and Joe Hilger, will be co-presenting at the upcoming OmniChannelX Conference to be held January 30th to February 1st, 2019 in Amsterdam. OmnichannelX is a new cross-disciplinary event and community for marketers, content specialists, commercial teams, … Continue reading