Presentation

Content related to Agile Content Strategy

The Business Analyst Role: Agile v. Waterfall

In this presentation, Yanko Ivanov and Tatiana Baquero Cakici share their experience regarding how the role of a Business Analyst (BA) changes in an agile environment when a software development team is trying to move from a traditional software development … Continue reading

Improving Findability using Content Deconstruction

Lengthy documents spanning tens or hundreds of pages are commonplace in today’s enterprises. However, they provide a host of issues when trying to integrate into a company’s intranet. These issues can be solved by the use of content deconstruction – breaking large documents into more granular, manageable units of content – for improved tagging and findability. Continue reading

Data Uniformity Inside of Google Analytics or the Use of Filters

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading

How to Practice Agile in Traditional Management Roles

Organizations in the 21st century face great opportunities and threats presented by fast paced technological advances. According to Forbes Magazine, the most defining traits of a successful 21st century organization are: Relentless innovation, which requires a new mindset that liberates … Continue reading

Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading