Content related to Content Engineering for Personalized Product Release Notes
Improving Findability using Content Deconstruction
Lengthy documents spanning tens or hundreds of pages are commonplace in today’s enterprises. However, they provide a host of issues when trying to integrate into a company’s intranet. These issues can be solved by the use of content deconstruction – breaking large documents into more granular, manageable units of content – for improved tagging and findability. Continue reading
Data Uniformity Inside of Google Analytics or the Use of Filters
Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading
Selecting an Enterprise Search Engine
Search engines are one of the most critical tools in any Knowledge Management (KM) platform. A well implemented enterprise search engine enables easy access to information and breaks down silos between teams. Given the importance of search engines, it is … Continue reading
Using Google Analytics to Obtain Customer Intimacy
Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading
Supporting Grassroots Communities of Learning
In this recent presentation from KMWorld 2017, EK’s Rebecca Wyatt presented alongside the National Park Service to discuss content strategy and grassroots Communities of Practice (Communities of Learning) support.
Transforming an Employee Portal to a Digital Workspace
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading
Top 5 Key Indicators That Your Content Is Performing For You
Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading
Fixing Enterprise Search, Part 2 of 2
In the final part of his two-part series on fixing enterprise search, Joe Hilger discusses the concept of action-oriented search, why it’s important, and how changing your mindset from one of “using search to find” to one of “using search … Continue reading
Fixing Enterprise Search, Part 1 of 2
In the first part of his two-part series on fixing enterprise search, Joe Hilger discusses some common misconceptions around “fixing” search for organizations. He describes the importance of looking beyond search engine tools to truly understand an organization’s search requirements and … Continue reading
Agile Content Strategy
Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects. Presentation Overview If you create web content these pain points … Continue reading