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Content related to Expert Analysis: How Does My Organization Use Auto-tagging Effectively? Part Two

Data Uniformity Inside of Google Analytics or the Use of Filters

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading

Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading

Fixing Enterprise Search, Part 2 of 2

In the final part of his two-part series on fixing enterprise search, Joe Hilger discusses the concept of action-oriented search, why it’s important, and how changing your mindset from one of “using search to find” to one of “using search … Continue reading

Fixing Enterprise Search, Part 1 of 2

In the first part of his two-part series on fixing enterprise search, Joe Hilger discusses some common misconceptions around “fixing” search for organizations. He describes the importance of looking beyond search engine tools to truly understand an organization’s search requirements and … Continue reading