Content related to Content & Brand Strategy
Transforming an Employee Portal to a Digital Workspace
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading
Top 5 Key Indicators That Your Content Is Performing For You
Whether you’re building an internal employee portal or public facing website, it’s critical to measure the effectiveness of your content. Although the analytics you capture can be as basic or complex as the maturity of your content strategy team, there … Continue reading
Agile Content Strategy
Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects. Presentation Overview If you create web content these pain points … Continue reading
Agile Content Teams Part 2: Roles
Agile practices can empower your content teams and maximize the value of their time. In part 1 of this two-part blog series, we discussed content team implementation of agile ceremonies. Now, in part 2, we follow up with a discussion … Continue reading
Agile Content Teams Part 1: Ceremonies
While “going agile” is not an end in itself, there are circumstances where an agile content strategy can help achieve desired business outcomes. In part 1 of this two-part blog series, we discuss content team implementation of agile ceremonies which … Continue reading
NERDy Content for the Enterprise
Over my years of consulting, I’ve had the opportunity to strategize, design, and conduct a number of content migration efforts. This is typically in the context of broader content management, document management, or knowledge base redesign or refresh efforts. … Continue reading
Search UX Best Practices Part 2: Search Results
Search results pages are lists of content which are relevant to the keyword search entered by your users. The concept is deceptively simple, but the design of your search results page plays a vital role in the overall experience users … Continue reading
Search UX Best Practices Part 1: User Input
Search impacts everything from the way we find a website (Google), to how we find content on a site. But search also puts a heavier burden on the user than most website interactions. Users must locate your search form, enter … Continue reading
Three Keys to Agile Content Development
Are you trying to adopt the agile mindset in your enterprise but not sure how to apply it to your marketing and communications teams? Our clients often find that once they have created new digital systems leveraging an agile design … Continue reading
Improve Your Content’s Findability In Three Simple Steps
The Internet (and likely your spam box) abounds with blog posts about how to improve your website’s SEO. There are an overwhelming number of tips and tricks to get your page at the top of that Google search results list. … Continue reading