Three Key Benefits of Using Content Types
Organizations often come to us saying “We’re constantly having to go back and fix deliverables based off of outdated reports,” or “Every page in our Intranet looks different, and we never know how to find what we’re looking for.” A … Continue reading
EK Speaking At and Sponsoring OmniChannelX Conference
EK’s Principals, Zach Wahl and Joe Hilger, will be co-presenting at the upcoming OmniChannelX Conference to be held January 30th to February 1st, 2019 in Amsterdam. OmnichannelX is a new cross-disciplinary event and community for marketers, content specialists, commercial teams, … Continue reading
What is a Content Type?
More often than ever, our clients’ Intranet projects involve developing and implementing Content Types to improve the creation and management of content. This includes the creation of news articles, policies, guidelines, and other common Intranet content items. The overwhelming amount … Continue reading
Transforming an Employee Portal to a Digital Workspace
When is a company both a brand-new startup and an established and mature company at the same time? In November 2016, Johnson Controls spun out its auto seating business, creating a new, wholly independent company called Adient. Adient was born … Continue reading
Agile Content Teams Part 2: Roles
Agile practices can empower your content teams and maximize the value of their time. In part 1 of this two-part blog series, we discussed content team implementation of agile ceremonies. Now, in part 2, we follow up with a discussion … Continue reading
Meetup: Web Content Mavens (June 2017)
EK’s own Rebecca Wyatt will be speaking about agile content development at a meetup held by Web Content Mavens. The topic of the event is Applied Agile & Design Thinking for Web Projects. Event Description If you create web content … Continue reading
NERDy Content for the Enterprise
Over my years of consulting, I’ve had the opportunity to strategize, design, and conduct a number of content migration efforts. This is typically in the context of broader content management, document management, or knowledge base redesign or refresh efforts. … Continue reading
Three Keys to Agile Content Development
Are you trying to adopt the agile mindset in your enterprise but not sure how to apply it to your marketing and communications teams? Our clients often find that once they have created new digital systems leveraging an agile design … Continue reading
Improve Your Content’s Findability In Three Simple Steps
The Internet (and likely your spam box) abounds with blog posts about how to improve your website’s SEO. There are an overwhelming number of tips and tricks to get your page at the top of that Google search results list. … Continue reading
The 4 Steps to Designing an Effective Taxonomy: Step #2 Make Sure Your Facets Are Consistent
Taxonomy is not as daunting as it seems. In this blog series, one of EK’s taxonomy experts, Ben White, provides 4 practical steps to designing and validating a user-centric taxonomy. Step #2: Make Sure Your Facets Are Consistent In the … Continue reading