Using Google Analytics to Measure System Performance
Google Analytics is a free website analytics tracking service that affords webmasters, website owners, website developers, and marketing professionals a data set they can use to make informed decisions. The Google Analytics main screen breaks these data sets into five … Continue reading
Wyatt and Peterson Presenting at Web Content Mavens
EK’s Rebecca Wyatt will be presenting alongside Tori Peterson of the National Park Service. The duo will speak about Big Content: Content Strategy to Facilitate Change Management on Wednesday, October 25, 2017 for the Web Content Mavens. Rebecca and Tori … Continue reading
Agile Content Strategy
Rebecca Wyatt delivered this presentation at a Web Content Mavens Meetup on June 12, 2017. The topic for the Web Content Mavens event was Applied Agile & Design Thinking for Web Projects. Presentation Overview If you create web content these pain points … Continue reading
Agile Content Teams Part 1: Ceremonies
While “going agile” is not an end in itself, there are circumstances where an agile content strategy can help achieve desired business outcomes. In part 1 of this two-part blog series, we discuss content team implementation of agile ceremonies which … Continue reading
NERDy Content for the Enterprise
Over my years of consulting, I’ve had the opportunity to strategize, design, and conduct a number of content migration efforts. This is typically in the context of broader content management, document management, or knowledge base redesign or refresh efforts. … Continue reading
Three Keys to Agile Content Development
Are you trying to adopt the agile mindset in your enterprise but not sure how to apply it to your marketing and communications teams? Our clients often find that once they have created new digital systems leveraging an agile design … Continue reading
Improve Your Content’s Findability In Three Simple Steps
The Internet (and likely your spam box) abounds with blog posts about how to improve your website’s SEO. There are an overwhelming number of tips and tricks to get your page at the top of that Google search results list. … Continue reading
EK Awarded Information Technology Schedule 70 Contract
Enterprise Knowledge (EK) announced today that it has been awarded an Information Technology Schedule 70 contract by the U.S. General Services Administration (GSA). Continue reading
The Power of Information Items
Working with a client recently on building a new knowledge management system (KMS) from the ground up, I was reminded of the power of information items. Not only because they are the building blocks of a KMS, but also because … Continue reading
Building Collaboration Through Content Strategy
A core component of Knowledge Management (KM) revolves around content collaboration. Yet, even with knowledge and social sharing systems in place, it can be hard to build and encourage collaboration across KM systems, especially with today’s flexible office environments. Not only … Continue reading