Content related to Wyatt and Peterson Presenting at Web Content Mavens
System Migration and Enterprise Search Design Powered by Enterprise Taxonomy, Automated Tagging, and Content Governance
The Challenge Staff at a US-based investment and insurance company were spending extraneous amounts of time finding information through the organization’s search experience. Users had been instructed to interact with search in specific ways (which filters to use, how to … Continue reading
Integrated Change Management Plan for Top Telecommunications Company
The Challenge Their Challenge: One of the top telecommunication companies in the world is pursuing an ambitious corporate strategy that entails a digital transformation of its entire operations, expanding its service offerings, and exploiting new business opportunities to become a … Continue reading
Understanding the Business Value of Headless CMS
Overview A headless CMS, one in which the content authoring “body” is separated from the content distribution channels (or heads), allows an organization to: Author once and publish to multiple channels; and Reuse the same content in multiple contexts. This … Continue reading
What is a Headless CMS?
Traditional content management systems (CMS) offer a full “one-stop-shop” for your organization’s content management needs. They allow you to author, manage, and deliver content to your end users all from a single solution. This approach is often called “monolithic,” as … Continue reading
High Value Moments of Content Capture
At EK, we often hear varying versions of a similar business challenge from our clients. Consider the following situation. Let’s say I’m a proposal writer for my company, and due to the fast paced nature of my industry, I typically … Continue reading
Avoiding Adoption Failure: 4 Change Management Must-Do’s
This blog is part of a 4-part series aimed at giving you the language to build a compelling case for change management in your organization. A quick online search of the question “When do we implement change management?” surfaces the … Continue reading
Structuring Unstructured Content: The Power of Knowledge Graphs and Content Deconstruction
Unstructured content is ubiquitous in today’s business environment. In fact, the IDC estimates that 80% of the world’s data will be unstructured by 2025, with many organizations already at that volume. Every organization possesses libraries, shared drives, and content management … Continue reading
Designing Content for the Apprehensive Consumer
Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading
Integrated Change Management
Integrated Change Management addresses the complexities of modifying behavior, impacting culture, and realizing ROI while building internal capacity to manage change. It places your people at the center of the process to make change real, and ensure it sticks. EK … Continue reading
Content Silos: Causes, Problems, and Solutions
Organizations are producing exponentially more content than ever before. In most businesses today, every employee is a content creator which has led to multiple, uncoordinated content management systems (CMS). Siloed systems cause content management issues such as duplication of content, … Continue reading