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Content related to Using Google Analytics to Obtain Customer Intimacy

The Business Analyst Role: Agile v. Waterfall

In this presentation, Yanko Ivanov and Tatiana Baquero Cakici share their experience regarding how the role of a Business Analyst (BA) changes in an agile environment when a software development team is trying to move from a traditional software development … Continue reading

Improving Findability using Content Deconstruction

Lengthy documents spanning tens or hundreds of pages are commonplace in today’s enterprises. However, they provide a host of issues when trying to integrate into a company’s intranet. These issues can be solved by the use of content deconstruction – breaking large documents into more granular, manageable units of content – for improved tagging and findability. Continue reading

Knowledge Management Benchmarking: Part 2

In the final part of this two-part series, EK’s Zach Wahl continues his discussion of the proprietary Knowledge Management Maturity Benchmark, used as part of EK’s Strategy and Design Services. Zach describes the five workstreams which make up the benchmark, and … Continue reading

Data Uniformity Inside of Google Analytics or the Use of Filters

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading