Content related to Content & Brand Strategy
Understanding the Business Value of Headless CMS
Overview A headless CMS, one in which the content authoring “body” is separated from the content distribution channels (or heads), allows an organization to: Author once and publish to multiple channels; and Reuse the same content in multiple contexts. This … Continue reading
What is a Headless CMS?
Traditional content management systems (CMS) offer a full “one-stop-shop” for your organization’s content management needs. They allow you to author, manage, and deliver content to your end users all from a single solution. This approach is often called “monolithic,” as … Continue reading
High Value Moments of Content Capture
At EK, we often hear varying versions of a similar business challenge from our clients. Consider the following situation. Let’s say I’m a proposal writer for my company, and due to the fast paced nature of my industry, I typically … Continue reading
Structuring Unstructured Content: The Power of Knowledge Graphs and Content Deconstruction
Unstructured content is ubiquitous in today’s business environment. In fact, the IDC estimates that 80% of the world’s data will be unstructured by 2025, with many organizations already at that volume. Every organization possesses libraries, shared drives, and content management … Continue reading
Designing Content for the Apprehensive Consumer
Content consumers, regardless of their form, be they a shopper, a reader, a creative, (the list goes on), are increasingly trepidatious about the content they choose to trust. With an ever-increasing slew of web content from a range of sources … Continue reading
Content Silos: Causes, Problems, and Solutions
Organizations are producing exponentially more content than ever before. In most businesses today, every employee is a content creator which has led to multiple, uncoordinated content management systems (CMS). Siloed systems cause content management issues such as duplication of content, … Continue reading
Why Headless CMS is the Future of Content Management
An important trend is occurring in web content management that provides insight into the future of all content management systems (CMS), whether used for enterprise content management (ECMS), digital asset management (DAM) or document management (DMS). Specifically, “headless” content management … Continue reading
The Importance of Content Governance, Part I: Enhancing Content Governance By Involving the Right People
Content Governance is more than just rule-making. It is about coordinating efforts, creating opportunities, being responsive to the surroundings, acting decisively, and moving your team towards a common objective. When we talk about Governance this way, it sounds a lot … Continue reading
The Importance of Content Governance, An Introduction
A great content strategy will deliver great content, or as our Principal, Zach Wahl, would call it, “NERDy content.” However, even the best content requires the proper level of care and attention in order to remain great. Governance provides support … Continue reading
Designing Content Types for Performance Support
We know that learners struggle to translate what they have learned in a theoretical training to on the job performance improvement. We also know that training programs are most effective when they go beyond a single classroom or online learning … Continue reading