Blog Archives

Data Uniformity Inside of Google Analytics or the Use of Filters

Google Analytics does not automatically apply uniformity of data, making it difficult to parse and analyze information about your web properties. Thankfully, Google Analytics offers us a solution in the form of filters. Filters can be used for any number … Continue reading

Who Are Your Users?

When we’re helping organizations with their knowledge management strategy, we always begin with an assessment of the Current State to identify their unique KM challenges and opportunities, mapping what’s working and what has the potential for improvement. A significant portion … Continue reading

How to Practice Agile in Traditional Management Roles

Organizations in the 21st century face great opportunities and threats presented by fast paced technological advances. According to Forbes Magazine, the most defining traits of a successful 21st century organization are: Relentless innovation, which requires a new mindset that liberates … Continue reading

Using Google Analytics to Obtain Customer Intimacy

Recently the term “customer intimacy” has exploded upon the digital landscape. Companies, corporations, and other entities have been exploring ways to better understand just who their actual customers are and how they can better relate to them. Customer Intimacy: The … Continue reading

Using Google Analytics to Measure System Performance

Google Analytics is a free website analytics tracking service that affords webmasters, website owners, website developers, and marketing professionals a data set they can use to make informed decisions. The Google Analytics main screen breaks these data sets into five … Continue reading